Achieving top ranking for your website in the major search engine result pages is not that easy. Major search engines have become smarter as well as faster than they use to before. Due to this reason, good content is what not just enough to promote the website look. Due to this reason on page optimization has become more important now days for just any website.
Gensoft On page optimization is something that can be taken as the very first step to get higher rank for a website. Even the professionals have offered a great importance to it. On page optimization covers almost every part of a website. This is a SEO process that covers every portion of a website. There are a few major things which are done through on page optimization.
It’s the type of the website that needs to be determined first before implementing on page SEO strategies for it. You also need to know the target audiences and on the basis of these factors, on page optimization should be initiated.
When you buy a new domain or selecting the domain name, you need to remain conscious step. If there is a website, which is few months old, then you shouldn’t opt for the new domain. While assigning the rank, search engines prefer to look for the actual age of that domain.
It’s the website for which on page optimization needs to be done must be easy to understand. In this way, your targeted audiences can be attracted for the website and maximum attention can be drawn towards it.
Before initiating on page SEO, a website needs to be evaluated with its different elements such as navigation structure, user friendliness and W3 capability.
Observing the competitors is also important and this needs to be followed before on page SEO strategies are implemented for a website. During this process, it can be determined which method is working as well as what is not working.
For just any on page SEO campaign, keyword research plays a very important role. Keywords are considered as the primary elements that help in customizing a website. So, you need to decide more appropriate as well as focused keywords and this will make the on page SEO more prominent.
It’s the implementation of the site map for a website that is search engine friendly which plays a very important role. SEO professionals need to do this once the keyword research is complete. Having such a site map can help the major search engines for indexing the pages assigned for the website.
Though Google is not following the keywords now that are assigned for Meta tags, there are still some search engines which are following the same method. Due to this reason, the Meta tags assigned for the site should be rich with keywords as well as those keywords also need to appear with the body text of the website.
The major images assigned for the website need to be tagged, and this will help the images to appear in the image search results of major search engines.
For the content of the web pages, keywords density should be maintained properly. If the density remains higher, then search engine may consider this as keyword stuffing and hence they can even ban your website.
For the link anchor text, the keywords must be assigned properly. It’s a very important part of on page SEO. For anchor line, maximum numbers of keywords need to be assigned. There are websites with non compelling content, yet they have achieved higher rank. Well, those websites have anchor texts which are rich in keywords.