Graphic & Media Design
Best-in-class design expertise ensures
you achieve your business objectives.
Robust technology and smart architecture are skinned with friendly, appealing
interfaces, brand-driven creative and compelling content, making the user
experience focused, engaging and truly interactive.
- B2B
- B2C
- Microsites
- Community
User Experience Offerings
Gensoft specializes in providing user experience services including users'
interaction with your website/application/interface, the ease and speed with
which customers achieve their desired tasks, concept testing, brand perception
and competitive benchmarking. We also provide insight into understanding end
user needs, goals, habits and satisfaction levels.
Gensoft’s User Experience Strategy offerings include:
- Brand Perception Analysis
- Product Evaluation/Testing
- Localization & Cultural Diversity Analysis
- Market Segmentation
- Competitive Benchmarking & Positioning
User Experience Research
Our research addresses key business issues that our clients face when developing
or evolving new products, services and interfaces. Based on our research we
validate our client’s new developments on both concepts & design along with
recommendations for improvement.
Our User Experience Research offerings comprise:
- Usability Testing
- Expert Inspections
- Focus Groups
- Content Audits
- Accessibility Audits
- Quantitative Customer Experience Measurement
User Experience Design
Our User Experience Design expertise is all about quelling the big challenge –
achieving a good-looking design that is also a highly usable application. We
begin with organizing content and developing a framework for all existing and
new site/application functionalities related to user tasks. We then take this
framework into design to create aesthetically appealing applications. User
experience strategy, brand guidelines and usability parameters are key elements
that enable us in creating an interactive, useful interface.
Gensoft’s User Experience Design offerings include:
- Information Architecture
- Navigation Design
- Interaction Design
- User Needs Analysis
- Persona creation
- User scenarios and goals
- Behavioral use cases
User Experience Technology
Our User Experience technical experts specialize in user interfaces and Rich
Internet Application (RIA) technologies. They work with usability and design
experts to ensure that optimum user interface technologies are used to develop
highly interactive and usable applications.
Gensoft’s User Experience Design offerings are:
- Prototyping
- Rich Internet Applications
- Accessibility
- Exchange server for internal communication [Intranet emails for secure
communication]
You can email us to the following Email IDs are alternatively, you can fill up and send the
Enquiry form for sending details in structure.