Gensoft Group provides Embedded solutions as well as develops its own range of quality Embedded products . The Embedded Services Division offers a wide range of value-added services in the Telecom, Automotive, Consumer, Manufacturing and Convergence market segments. As a customer, you draw advantage from our highly competent interdisciplinary engagement and delivery teams who are in the forefront of this technically challenging area. The Embedded Services teams located at our development center represent core competencies centered around telecom, digital signal processing, marine electronics, semiconductor applications, image processing, automotive applications and developing tailormade i/o drivers for various clients

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Today, software has been widely adopted in manufacturing as technology modules to upgrade products and as tools to enhance the production process. Embedded Software Systems are such modules to improve product performances and business competency. Their applications are ubiquitous among the most popular industries, ranging from mobile devices, Personal Digital Assistants (PDA), medical equipments, to automobiles, airplanes, machine tools and power generation and distribution. As the speed of technological advancement accelerates, businesses have to shorten a new product's time to market to stay ahead of the competitors. For many years, ExperExchange has been helping our clients develop embedded software as integral parts of their production process, and to support their market strategy at affordable cost.

Leveraging on our experiences with some of the world's fastest growing manufacturers, we offer turnkey solutions to clients to shorten product deployment time, reduce R&D and system integration costs, and enter new markets. we helped Alcatel localize their telecommunications devices for the Chinese market; we helped Ricoh develop their global premium product, the "Global Scan" series of office equipment; the list goes on. In recent years, we have also developed embedded software for a great number of leading mobile phone and PDA manufacturers.

Client Industries

We have offered embedded solutions to clients in the following industries:

• Avionics devices
  
• Automobile parts
  
• Medical equipment
  
• Telecommunications network equipment
  
• Communications equipment
  
• PDA and hand-held equipment
  
• Mobile phone
  
• Office equipment
  
• Consumer electronics
  
• Industrial control devices

• Microcontrollers/Processors Family
  Intel 8051, x86 and IXP family; Motorola PowerPC family, Hitachi family, NEC V800 Family, ARM and StrongARM.
  
• Operating Systems
  QNX, VxWorks, Embedded Linux, WinCE and Palm.
  
• Development Tools
  - Microsoft Visual C++ for Embedded
  - CodeWarrior C and C++ Compilers
  - GCC
  - Microtec C and C++ Compilers
  - GCC and Forte for C++
  
• Protocols
  - Data Link: HDLC, SDLC, LLC, LAP/B/D
  - Broadband: ATM, Frame Relay
  - Digital Signalling: ISDN, SS7
  - LAN: TCP/IP, Ethernet, Token Ring, SNMP, CMIP
  - WAN: T1/E1, DS3, X.25
  - Cellular / PCS / CDMA / TDMA: IS-95, IS-136, IS-54, RCR-27
  - Others: USB, IrDA, CAN, GPS, RS485