Reward Points System. The rewards points program allows you to offer points per dollar spent on your store. The customer can then redeem the points for additional products at your store.
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Supports related products. Displaying related products is a wonderful tool to “up-sell” customers while they browse a product’s page or before checkout.
Discounts and coupons. Discount amount can either be a fixed value or a percent off. e.g. $10.00 off or 20% off. You can specify a start date and an end date when the coupon is valid. Discounts can be assigned to products, entire category, shipping, or order total. Discounts can be filtered by a customer role. We also support quantity discounts (tier prices). ‘One time only’ and ‘One time per customer’ discounts. We also support various discount requirements (e.g. ‘Had purchased one of these product variants’ or ‘Spent amount’).
Newsletter subscriptions. Allows your customers to subscriber to newsletters. It offers a tool for creating your own custom newsletters and email campaigns. It can also be integrated with third-party newsletter services (e.g. MailChimp).
Content. Supports news, blog, forums, polls, and custom pages (topics).
Gift cards. Gift cards functionality is something that every merchant needs, no matter if running an online or offline business. It supports two types of gift cards: gifts cards delivered via e-mail (Virtual) and classic gift cards to be sent via post office (Physical).
Product reviews and ratings. Product reviews is one of the best forms of marketing. Asking for feedback on products gives customers a voice and lets others know what people think about your products. Also supports review helpfulness feature (“Was this review helpful for you?”)
Product comparison sites. Is fully integrated with all major products feeds – Google Shopping, PriceGrabber and Yahoo Shopping,become.com
Affiliate program. Affiliate marketing is a type of performance-based marketing in which a a store owner rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.